Refocusing on Hospitality Recruiting

Borrowing From Back to School

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | September 04, 2016

As the summer draws to a close, and many seasonal getaways get ready to wrap their busy-season, the Back-to-School phenomenon kicks itself into high-gear. While kids will get new clothes, haircuts, shoes, notebooks and backpacks,job seekers should do the same (all right, maybe they don't need the Hello Kitty lunchbox). And just like teachers are getting their classrooms set up with new activities for their incoming class, the end of the summer is a great time for hoteliers to refocus their recruiting efforts, gearing up for their next incoming group of team members.

So in the spirit of Back-to-School, here are the things that hotels and candidates looking for employment in hospitality should consider as we enter the fall.

On the Candidate Side (Student)

  • Refresh that resume - Whether you're a returning college student hoping to
    take on a part time role, or, as readers of Hotel Executive, someone looking
    for something a little more senior, the reality is that most people perform
    very little maintenance on their resumes. If time has passed for you, there
    are a few things you might want to consider Have you learned something new,
    taken a class, received an award, been given new tasks or managerial
    responsibilities? Each of these may be things you can add to your resume.
    You may also want to check out the formatting and/or drop unnecessary
    information. Submitting an old resume with unnecessary info is like showing
    up to a new class with a full notebook with last year's notes. And while it
    might not be a new lunch box or pencil case, the results of a resume refresh
    can be extraordinary.

  • Updating profiles - It isn't just your resume that could use a refresh. Your
    social profiles may very well be in need of a new 'do. If you've updated
    your resume, the heavy lifting is likely done on this front. You can
    copy/paste a lot of what you've written, or to be more effective, write a
    synopsis for each role you've had for LinkedIn. Focus more on achievements
    than job specs, and be certain to keep it simple. For networks outside of
    LinkedIn, (especially) if you're searching for a new role, make sure that
    the photos you've got posted publicly, including your profile picture, make
    you look like a candidate people would want to hire. Potential employers are
    going to Google you. Be certain that the risque pics from the summer's
    ending pool party aren't the first thing they see.

  • Find a new club - In school, you could pick up an instrument and join the
    marching band. You could try out for a team, or go for a part in a play. In
    short, schools manufactured opportunities for you to meet new people and try
    new things. The real world doesn't work this way, but for job seekers
    looking to recreate the magic, there is plenty of opportunity to do so. Look
    into new networking opportunities, both professional and social (sports or
    hobbies) and play. You never know where the next position will come from.
    Make connections

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.