Employer of Choice or Last Resort? Five Key Methods to Attract Great Employees

By Caroline Cooper President, Zeal Coaching | May 29, 2011

The recruitment process can be costly, so any business that wants to try to and attract the perfect employee and get them up and running with a minimum of disruption. Management time to sift through all the applications, let alone advertising, interviewing, and induction, all take their toll. And that's without considering the potential lost opportunities for productivity, customer service and increased sales due to lack of key staff. So what exactly can you be doing to attract and hire the best employees to your hotel?

1. Build Your Reputation

Create a culture where the best employees will want to work, and build a reputation as a good employer so you attract the best people. A prerequisite is looking after (and retaining) your existing staff; they are far more likely to recommend you to others and spread the word that it's a great place to work.

Monitor the reputation of your business; listen to what your staff say, especially those who leave. Conducting exit interviews with staff who leave can provide you with valuable feedback, providing you are prepared to listen and take on board their comments. It will help you to pinpoint the main causes of staff turnover e.g. poor conditions, lack of leadership, low pay relative to comparable positions, few opportunities for progression, sour relationships, so you're in a position to address these. Keep an eye on social media sites too, to see what people are saying about you. Even if you think comments are unfounded, ask what's prompted the comments.

Put yourself forward for awards to help build your repetition as a good employer, and use every opportunity to get your name known. Think about what your prospective employees will be looking for and will be important to them in looking for that perfect job and a good employer.

2. Know what you're both looking for

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.