Mobile & Travel - Ready? Go!

By Teri Utley Senior Account Manager, Range Online Media | July 23, 2010

Over the last decade mobile phones have changed the way we conduct our personal and business lives. No longer just a communication tool, mobile users now need their phones as a life management tool.

The mobile community has an agenda. They no longer want to merely interact, they want to streamline their life via a tool where they can conceptualize, organize and categorize their daily life tasks. As hotel marketers we need to strategize and monetize.

Ok, enough of the words ending in 'ize'. We've all heard that 2010 is the year of mobile, but a better question would be "Is there a mobile strategy in place for your company?"

The term mobile produces many different definitions & each of the definitions below have been "tweaked" to define today's mobile consumer.

Mo-bile (adj.)

  1. Capable of moving or of being moved readily from place to place: a mobile user

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Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.