Editorial Board   Guest Author

Mr. Hasek

Glenn Hasek

Publisher & Editor, Green Lodging News

Glenn Hasek is publisher and editor of Green Lodging News, a weekly e-mail newsletter now reaching more than 14,000 opt-in subscribers, and a website receiving more than 41,000 unique visitors each month. Green Lodging News covers topics ranging from energy management to water conservation to waste management to green design. Green Lodging News coverage emphasizes breaking news and trends impacting not only the environment and well-being but also the bottom line as well. Mr. Hasek, who has been quoted in many national news publications on green travel, launched Green Lodging News in July 2006.

He has more than 25 years of writing and editing experience in the lodging industry. He worked as an editor with Hotel & Motel Management (now Hotel Management) from 1989 to 1996 and then again from 2000 to 2001. He first wrote about environment-related lodging industry news with Hotel & Motel Management in 1990.

He also worked as associate editor of IndustryWeek magazine from 1996 to 2000 where he managed two projects: the IndustryWeek 1000 and the World's 100 Best Managed Companies. Since 2001 Mr. Hasek has owned his own publishing and public relations consulting company—Hasek Communications L.L.C. He has received numerous professional awards for his work and has been a featured speaker and moderator at many lodging industry events—green lodging conferences, HD Expo, brand conventions, and the International Hotel/Motel + Restaurant Show (IHMRS). In November 2013 and November 2014 he helped organize the Hospitality Green section of IHMRS.

Mr. Hasek graduated from Bluffton College with a B.A. in Communication and Religion in 1984 and attended Ohio University, studying journalism at the graduate level.


Mr. Hasek can be contacted at 813-510-3468 or editor@greenlodgingnews.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.