Editorial Board   

Mr. Flores

Juan Carlos Flores

Executive Sommelier, Pueblo Bonito Hotels Resorts & Spas

Juan Carlos Flores is executive sommelier for Pueblo Bonito Hotels Resorts & Spas, a group of fine resort hotels in Cabo San Lucas, Mazatlan, and Puerto Vallarta, Mexico. Flores is the 2004 Champion Sommelier of Mexico. Winning that title at age 27, he is the youngest sommelier ever to have represented Mexico in the Concours du Meilleur Sommelier du Monde-the World's International Sommelier Competition. He was recently named Sommelier of the Year by the American Academy of Hospitality Sciences, and now at age 28, is the youngest sommelier ever to have achieved the Star Diamond Award. Mr. Flores was named Mexico's champion after an intense competition in Mexico City in which ten of the country's top sommeliers were invited to demonstrate their general knowledge, pairing abilities, and individual presentation styles to a panel of judges. Judging criteria included knowledge of grape varieties, microclimates, and how weather patterns and soil composition affect grape growth and production in various years, as well as the participants' command of the English and French languages and their style of presentation. Mr. Flores has a degree in hotel management and speaks fluent English, Spanish and French. He studied the French language and cuisine in Monte Carlo and served as a sommelier at the Hotel de Crillon in Paris, under the tutelage of France's 2001 sommelier champion. He also studied in Nice, France, where he earned a French sommelier diploma and worked with internationally renowned Chef Alain Ducasse at Louis XV restaurant in Monte Carlo. Extensive gastronomical travel-to vineyards, distillers, farms, gastronomical events, wine tasting exhibitions, museums and restaurants-added to his expertise with wines. During his tenure with Pueblo Bonito, Mr. Flores studied at the Culinary Institute in Napa, California, under master sommelier Tim Gaiser. As executive sommelier, Mr. Flores oversees the wine collections of Pueblo Bonito's seven resort hotels and numerous restaurants, conducts wine tastings, provides pairing recommendations and serves as wine advisor and instructor. Mr. Flores joined Pueblo Bonito Hotels Resorts & Spas in 2002. The resorts include four properties in Cabo San Lucas: Pueblo Bonito Sunset Beach Resort & Spa, Pueblo Bonito Ros'e, Pueblo Bonito Los Cabos and Pueblo Bonito Pacifica Holistic Retreat & Spa; two in Mazatl'an: Pueblo Bonito Mazatl'an and Pueblo Bonito Emerald Bay. Samba Vallarta, an All-Inclusive Resort by Pueblo Bonito is located in Puerto Vallarta, with groundbreaking scheduled for Pueblo Bonito Punta Mita in 2006, also in Vallarta.

Mr. Flores can be contacted at jflores@pueblobonito.com.mx

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.