Editorial Board   

Mr. Hurn

Christopher G. Hurn

President & CEO, Mercantile Commercial Capital LLC

Christopher G. Hurn is the President and Chief Executive Officer of Mercantile Commercial Capital LLC and actively participates in, among other things, the business development, underwriting and marketing functions of MCC. The company was expressly created to focus exclusively on providing 90 percent loan-to-cost financing for small to mid-sized business owners to purchase or construct commercial real estate. With this type of lending, business owners can obtain the highest cash-on-cash return available with financing that is cash-flow and capital sensitive to their business. Previously, he worked as a senior management consultant, financier and executive with companies such as GE Capital, Heller Financial and NAI Realvest. Mr. Hurn currently serves on the Greater Orlando Regional Chamber of Commerce's Small Business Chamber Board of Directors and the Board of Directors for the Association for Corporate Growth's (ACG) Orlando Chapter. He is active in the Orlando Chapter of Financial Executives International (FEI), the National Association of Development Companies (NADCO), the Seminole/Lake Mary Chamber of Commerce, the Greater Orlando Regional Chamber of Commerce, Central Florida Commercial Real Estate Society (CFCRES), the National Federation of Independent Businesses (NFIB), and the Orlando Real Estate Forum (OREF), which he co-founded. Mr. Hurn attended the Georgetown University Law Center and earned a Master's Degree from the University of Pennsylvania's Fels Center (formerly at the Wharton School of Business). He earned two Magna Cum Laude Bachelor degrees (B.A. and B.S.) from Loyola University Chicago.

Mr. Hurn can be contacted at 407-786-5040 or churn@mercantilecc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.