Editorial Board   Guest Author

Dr. Higbie

Jon Higbie

Chief Science Officer, Revenue Analytics, Inc.

Dr. Higbie is an accomplished author and speaker on the topic of pricing and Revenue Management. His concepts and thought leadership have been featured in industry publications such as The Journal of Revenue and Pricing Management, Cornell Hospitality Quarterly and Hotel Business Review, and he has spoken numerous times at the INFORMs Annual Meeting. Finally, Jon was co-recipient of the 2011 Franz Edelman Laurate for the paper, “Retail Price Optimization at InterContinental Hotels Group.”

Prior to joining Revenue Analytics, Jon served as Chief Scientist for JDA Software, Inc. He is dedicated to giving back to the analytics community and is active on the MIS Advisory Board of the Terry College of Business. In addition, Jon has served as a faculty member at the College of Management at Georgia Tech.

As the Chief Science Officer at Revenue Analytics, Jon Higbie, PhD oversees the company’s science and innovation efforts, including solution design and technological innovation capabilities. In addition, Jon is responsible for delivering excellence in science and analytics as it relates to creating Revenue Analytics’ intellectual property, which includes toolkits, best practices and pioneering products/service offerings. He is an instrumental force in helping Fortune 1000 companies drive organic revenue and profit by leveraging Big Data with advanced analytics to implement sophisticated pricing, forecasting and Revenue Management techniques.

Dr. Higbie is particularly known for his groundbreaking work in the hospitality and advertising industries. He has been recognized for his contributions to the science of group Revenue Management, real-time price management, and large-scale network management for companies such as the ABC Television Network, Ford Motor Company, The Coca-Cola Company, InterContinental Hotels Group, Marriott International and Delta Air Lines.


Dr. Higbie can be contacted at 770-661-1444 or jhigbie@revenueanalytics.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.