Editorial Board   Guest Author

Ms. Hoover

Erin Hoover

Vice President of Design, Westin Hotels & Resorts and Sheraton Hotels & Resorts

As Vice President of Design for Westin Hotels & Resorts and Sheraton Hotels & Resorts, Erin Hoover leads the creative team to develop global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other design elements for the Westin and Sheraton brands. Ms. Hoover came to Starwood Hotels & Resorts (NYSE: HOT) by way of the fashion world, having previously worked for Armani for nine years; and brings a calm, smart, livable sensibility to the award-winning hotel brands. Prior to Armani, Hoover consulted for Calvin Klein, Edwin Schlossberg, and Polo Ralph Lauren. In addition to designing the next generation of Westin's and Sheraton's guestrooms, Hoover also spearheaded Westin's groundbreaking partnership with United Airlines, designing travel-size Heavenly blankets and pillows, and Westin-inspired Renewal Lounges at airports in New York, San Francisco, and Los Angeles. Each Renewal Lounge featured a signature LED candle wall and artwork typical of Westin's soothing aesthetic, along with two pieces of custom furniture: an upholstered ottoman table with a built-in table (for displaying custom botanicals or books) and a day bed for resting, all designed by Ms. Hoover. What's most interesting about Ms. Hoover's work is the diverse variety of properties that fall under the Westin and Sheraton umbrella. While a majority of the properties are new builds, the Westin and Sheraton portfolio also include resort hotels and landmarked buildings including the recently opened Westin Book Cadillac, inside one of Detroit's most storied buildings. To address these differences, Westin, under the creative guidance of Hoover, created three related but distinct design themes: Modern, which is streamlined and uses light woods; Classic, which is modern at its core but with an Art Deco influence; and Historic, for pre-existing buildings where it's most appropriate to respect original architectural details. Ms. Hoover's large scope of design experience ranges from designing textiles and exhibitions to visual merchandising and display, store design, nightclubs and hotels. Her eclectic and varied experience shapes her design perspective and continues to inspire her as a design professional at Westin and Sheraton. Ms. Hoover has an MFA in Industrial Design from Pratt.

Ms. Hoover can be contacted at 203-351-2542 or erin.hoover@starwoodhotels.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.