Editorial Board   Guest Author

Mr. Ferrara

Clifford Ferrara

Executive Vice President of Sales & Revenue Generation, Chesapeake Hospitality

Clifford Ferrara is an industry veteran with more than 27 years of experience in the hotel business. Mr. Ferrara was promoted from Chesapeake's senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation in 2017.

Chesapeake Hospitality is a leading third-party hotel management company with a proven track record of outstanding financial performance. They offer private equity, institutional and individual hotel investors and owners of full-service hotels a unique opportunity to experience what's possible with a results-driven hotel management partner.

As Chesapeake's executive vice president sales and revenue generation, Mr. Ferrara continues the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company's expansive portfolio of hotels nationally.

In his role, he also serves as part of the leadership team driving strategic decisions impacting the company's continued growth as one of the most recognized third party hotel management companies in the country today.

Mr. Ferrara is an enthusiastic leader who has developed a successful track record of meaningful accomplishments throughout his career with Chesapeake. With the company for more than 17 years,  he has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager.

Mr. Ferrara began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida. He earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Ferrara can be contacted at +1 301-474-3307 or cferrara@chesapeakehospitality.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.