Editorial Board   Guest Author

Mr. Campbell

Kent Campbell

Chief Strategist & Managing Director, InternetReputationManagement.com

Kent Campbell is Chief Strategist and Managing Director of InternetReputationManagement.com, an online reputation management firm based in California. In addition to management responsibilities, he develops strategies that discreetly alter the way people and companies are perceived online. Mr. Campbell is recognized as a leader in the online reputation management sector, having worked with numerous clients to reverse devastating online attacks. Prior to founding InternetReputationManagement.com, Mr. Campbell was President of Osayso, the parent company of an early stage travel related internet site and unique iPhone application. He was keeper of corporate vision and philosophy, managed fund-raising, oversaw user experience and systems development, and engaged in day-to-day corporate duties including operations and finance. Prior to Osayso, Mr. Campbell merged the company he founded, Evit Caretni Interactive, with Rare Medium, a global, award-winning branding, incubation and services firm. In his most recent role as Vice President and General Manager for Rare Medium’s Los Angeles office, he managed client engagement for clients such as Nestle, Magnetek, Autoland, and LSI Logic. In addition to engagement management, Mr. Campbell managed the day-to-day operations of the Los Angeles western hub office and oversight of three western region offices. Before his role as Vice President and General Manager, Mr. Campbell was based in Dallas, Texas as Vice President and National Head of User-Experience Design for Rare Medium, where his duties included oversight of national service delivery, enterprise project management, executive sales support, organizational strategy, and national resource management. Mr. Campbell holds a BA from the Art Center of Design, USA and Europe.

Mr. Campbell can be contacted at 415-233-8767 or k@reputationx.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.