Editorial Board   

Mr. Hill

Roger G. Hill

Chief Executive Officer & Chairman, The Gettys Group Inc.

Roger G. Hill II is CEO & Chairman of Gettys, a leading hospitality design, procurement and development firm he co-founded in 1988. A respected hospitality industry veteran, his expertise and influence have helped place Gettys among the most recognized and published firms in the hospitality design industry. One of the vanguards of a “beautiful design is good business,” philosophy in the hospitality design industry, Roger has led Gettys through over two decades of growth by continually raising the bar. First, he changed the business model of a hospitality design firm by adding an in-house procurement department and later, by creating a property development arm at Gettys. Today, Gettys is an industry leader, known for offering a turn-key development-design-procurement formula to hoteliers but also for consistently creating hotels that deliver profits. Most recently, Roger and his team have pursued global growth with offices in Hong Kong and Dubai. Roger is frequently called upon by hospitality and business industry publications to provide insight into the redevelopment, renovation, and repositioning of hotels and is repeatedly quoted by national media outlets. His role as CEO also includes the strategy and analysis for Gettys' development efforts, including the acquisition and repositioning of assets throughout the United States. Roger's achievements earned him Hospitality Design magazine's prestigious Platinum Circle Award, recognizing exceptional achievement in the hospitality design industry. A graduate of Cornell University, School of Hotel Administration, Roger is a member of the Urban Land Institute, International Society for Hospitality Consultants, and the Young President's Organization.He also serves as a board member of the Lincoln Park Zoo and is past president and past trustee of the Auxiliary Board for the Art Institute of Chicago. Additionally, he has served as an appointed delegate for the White House Conference on Small Business.

Mr. Hill can be contacted at 312-836-1111 or info@gettys.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.