Editorial Board   Guest Author

Mr. Mustarde

James Mustarde

Marketing Director, Twisted Pair Solutions

James Mustarde is the Marketing Director for Twisted Pair Solutions, the leader in critical communications applications for commercial, public sector and defense organizations worldwide. Mr. Mustarde currently manages Twisted Pair's flagship WAVE software which empowers mobile workforces worldwide by delivering secure, real-time collaboration anywhere on any device. WAVE delivers voice, video, location, presence and other forms of data throughout a variety of industries including retail, manufacturing, hospitality, construction, utilities and aviation, among others. Most recently, Mr. Mustarde is helping to launch WAVE Connections, a next generation push-to-talk cloud-based service that instantly connects teams of mobile workers using smartphones, tablets and PCs. With WAVE Connections, users can push-to-talk with almost any other device over any 3G/4G or WiFi network for instant, reliable and secure voice communications. As Marketing Director, Mr. Mustarde manages the company's communication and visibility across sales channels. An IP network and computer software industry veteran, Mr. Mustarde has been published across enterprise and vertical trade publications and writes on the benefits of secure and interoperable software-based unified communications for mobile workforces, including features in NetworkWorld, GigaOm, PowerGrid, Utility Products, Emergency Management, Urgent Communications and MissionCritical Communications. Mr. Mustarde has spoken at several key industry conferences including IWCE 2011, helping audiences extend their networks, better leverage existing investments and unify their communications operations. He served as VP of Sales and Marketing for Allied Telesis for a decade prior to joining Twisted Pair. He graduated from City University in Great Britain.

Mr. Mustarde can be contacted at 206-442-2101 or james.mustarde@twistpair.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.