Editorial Board   Guest Author

Mr. Sweiger

Dan Sweiger

Senior Director, Brand Strategy, Choice Hotels International, Inc.

Dan Sweiger is senior director of brand strategy for the Quality Inn, Clarion, Econo Lodge and Rodeway Inn brands at Choice Hotels International, Inc. (NYSE:CHH), one of the world's largest hotel franchisors. In this position, Mr. Sweiger develops and executes strategic plans to ensure that the product and service attributes of these brands meet the current and evolving needs of guests, are aligned with marketing and franchise services strategies, support development efforts, and provide a compelling return on investment for the company's franchisees. Mr. Sweiger joined Choice in 2009 from InterContinental Hotels Group, where he worked on domestic and global brand management for the Holiday Inn and Holiday Inn Express brands. He also has over a decade of experience in consumer packaged goods with Sara Lee, Kellogg's, and Pillsbury. Mr. Sweiger holds a master's degree in business administration from Purdue University's Krannert Graduate School of Management.

Mr. Sweiger can be contacted at 301-592-5190 or Dan_Sweiger@choicehotels.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.