Editorial Board   Guest Author

Mr. Crellin

Roger Crellin

President of the Americas, iBAHN

Roger Crellin joined iBAHN in early 2011 as President for the Americas. In this role, he directs all aspects of iBAHN's broadband, convention, networks and IPTV business for the region and also has responsibility for the strategic direction and day-to-day direct management of the Americas region. He serves on the iBAHN global management leadership council which is responsible for the strategy of the global business and its customer direction. He is based in Denver, Colorado, at the company's regional headquarters office for the Americas. Mr. Crellin's specialization is driving the commercial success of technology applications. Prior to joining iBAHN, he served as the managing director of Acentic, a European competitor, for nearly six years. During his highly successful tenure, Mr. Crellin managed the company's European financial, operations, sales and marketing performance across seven subsidiaries and more than 20 territories. He also successfully expanded the company's European sales and operations distribution throughout Eastern Europe, Russia, Middle East and Africa. These activities resulted in a more robust customer facing and financially secure business which was successfully acquired under a trade sale in 2010. Prior to his tenure at Acentic, Mr. Crellin served as general manager, consumer digital services at Fujifilm. In this role, he was charged with leading the division's successful migration to digital printing. During this time he was recognized by an Australian Federal Government study and the University of Technology Sydney as a leader in the positive management of technological change impacts on operating businesses. Mr. Crellin has deep experience in managing businesses in more than thirty countries across four continents, and has considerable global hospitality industry experience, including serving as chief operating officer for the International Hotels Association, Australia. Originally studying economics whilst working in the finance and hotel industries Mr. Crellin earned a masters degree from the Melbourne Business School where he focused on international distribution strategy. He epitomizes the industry and the adage “think like a hotelier.”

Mr. Crellin can be contacted at 801-952-2019 or rcrellin@ibahn.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.