Editorial Board   Guest Author

Ms. Merbach

Sherri Merbach

Managing Director, C-Suite Analytics

Sherri Merbach has extensive experience providing organizational development, executive coaching, leadership development, and consulting services. Ms. Merbach is a change agent creating a sustainable bottom-line impact. She brings her high degree of personal effectiveness plus her accumulated skills and experiences to clients. Known for her ability to connect with both CEOs, leaders at all levels, and front-line employees, Ms. Merbach brings three distinct credentials to her clients. Ms. Merbach is a business executive first, having earned her CPA designation while working with a top-5 global accounting firm and subsequently earning her MBA degree. She then made the non-traditional leap from accounting to human resources with the renowned human resources team at Walt Disney World, training executives at the acclaimed Disney Institute and solving complex organizational development issues across Disney's parks and resorts. Career three leveraged Ms. Merbach's business and consulting experiences where she was an executive leader for sales recruiting and training teams at several leading vacation ownership organizations. She delivers results by leveraging her business-driven skills. For her clients, Ms. Merbach has conducted hundreds of management work sessions, retreats, and coaching sessions with an emphasis on improving employee retention and engagement along with strategic planning, performance management, organizational effectiveness, succession planning, team building, and leadership development. She has designed and implemented leadership, customer service, and sales training programs. Ms. Merbach has a Master of Business Administration from the University of Central Florida. She successfully passed the Certified Public Accountant exam. She has Bachelor of Science degrees in Organizational Behavior, Management, and Accounting from Illinois State University in Normal, Illinois.

Please visit http://www.c-suiteanalytics.com for more information.

Ms. Merbach can be contacted at 407-948-0321 or smerbach@c-suiteanalytics.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.