Editorial Board   Guest Author

Ms. Waldvogel

Deborah Waldvogel

Director of Spa Development & Operations, Sedona Resorts

Deborah J. Waldvogel is the Director of Spa Development and Operations for Sedona Resorts. Ms. Waldvogel’s responsibilities include financial feasibility studies, concept development, design, as well as managing opening and operations for unique, luxury resort and destination spas with an emphasis on wellness programs. Sedona Resorts is currently involved in the development and management of a Boutique Resort and Spa at Cocoplum, Placencia, Belize as well as Kittitian Hill, a Sustainable Resort Master Planned Community on the island of St. Kitts both of which are focused on healthy lifestyle programming. Ms. Waldvogel played an integral role leading the relaunch of the Spa at Regent Palms, Turks and Caicos which has been recognized as one of the Top Spas in the Caribbean by Condé Nast Traveler Reader’s and received the World Travel Award as the World’s Leading Spa Resort in 2012. Her most recognized experience in the spa industry came during the first six years of operations at Mii amo, a destination spa at Enchantment. As Director of Operations and an Executive Officer Committee Member, in addition to overseeing daily operations of all key spa departments, she was responsible for program development and coordination and was the resort training facilitator. Mii amo received numerous highly respected accolades including #1 Destination Spa in the World by Travel & Leisure readers. She is recognized as a leader in the spa industry serving as a Board member, Chairman, and currently Past Chairman for the International Spa Association (ISPA) where she has lead several task forces and committees including Nominations and the development of a Spa Operations Manual. During her seven years of Board Service, Ms. Waldvogel had the opportunity to network with Spa Professionals while attending and presenting at industry events in the U.S, Thailand, France, Egypt, and Costa Rica in addition to leading a regional event hosted by ISPA in India. Ms. Waldvogel continues to speak at both domestic and international events on behalf of the association. Before her success in spa, she was a private business owner in the travel industry and has 14 years of experience in curriculum development and teaching. She has served on the Arizona State University Spa Management Advisory Board. She is also committed to continuing her own education and is a LEED Accredited Professional. Ms. Waldvogel holds a B.S. in Biology and Secondary Education from the University of Wisconsin La-Crosse.

Please visit http://www.sedona-resorts.com for more information.

Ms. Waldvogel can be contacted at 928-300-3236 or dwaldvogel@sedona-resorts.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.