Editorial Board   Guest Author

Ms. Borgman

Peggy Borgman

President, Preston Wynne, Inc.

Peggy Wynne Borgman is CEO of Preston Wynne, Inc., which was founded in 1984 and currently operates two spa facilities, one a luxury day spa and the other a hotel spa, in the San Francisco Bay Area. Today the company employs 60+ bodyworkers, estheticians, nail technicians, spa concierges, housekeepers, and managers. Ms. Borgman is also principal consultant and seminar leader for Preston Wynne's business-to-business division, which has offered consulting and training services to the spa industry since 1994. Clients of the B2B division have included Hyatt Hotels, Four Seasons, Ritz Carlton, Shangri-La, the Peninsula Group, Treasure Island Resort and Casino, Glen Ivy Hot Springs Spas, East West College of the Healing Arts and Gold's Gym. The author of the consumer title Four Seasons of Inner and Outer Beauty: Spa Rituals for Well-Being, from Random House, Ms. Borgman is also a frequent contributor to spa industry magazines and a highly-rated speaker for trade events such as ISPA, IESC and the American Spa Expo. Her commentary on the spa industry has been featured in USA Today and Time magazine. She is a member of the board of directors for Next Door Solutions, a domestic violence agency in Santa Clara, California, where she works to put the healing and fundraising resources of spas to work in aiding victims of domestic abuse.

Ms. Borgman can be contacted at (408) 741-1750 ext 30 or pwb@prestonwynne.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.