Editorial Board   Guest Author

Ms. Borgman

Peggy Borgman

President, Preston Wynne, Inc.

Peggy Wynne Borgman is CEO of Preston Wynne, Inc., which was founded in 1984 and currently operates two spa facilities, one a luxury day spa and the other a hotel spa, in the San Francisco Bay Area. Today the company employs 60+ bodyworkers, estheticians, nail technicians, spa concierges, housekeepers, and managers. Ms. Borgman is also principal consultant and seminar leader for Preston Wynne's business-to-business division, which has offered consulting and training services to the spa industry since 1994. Clients of the B2B division have included Hyatt Hotels, Four Seasons, Ritz Carlton, Shangri-La, the Peninsula Group, Treasure Island Resort and Casino, Glen Ivy Hot Springs Spas, East West College of the Healing Arts and Gold's Gym. The author of the consumer title Four Seasons of Inner and Outer Beauty: Spa Rituals for Well-Being, from Random House, Ms. Borgman is also a frequent contributor to spa industry magazines and a highly-rated speaker for trade events such as ISPA, IESC and the American Spa Expo. Her commentary on the spa industry has been featured in USA Today and Time magazine. She is a member of the board of directors for Next Door Solutions, a domestic violence agency in Santa Clara, California, where she works to put the healing and fundraising resources of spas to work in aiding victims of domestic abuse.

Ms. Borgman can be contacted at (408) 741-1750 ext 30 or pwb@prestonwynne.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.