Editorial Board   Guest Author

Ms. Borgman

Peggy Borgman

President, Preston Wynne, Inc.

Peggy Wynne Borgman is CEO of Preston Wynne, Inc., which was founded in 1984 and currently operates two spa facilities, one a luxury day spa and the other a hotel spa, in the San Francisco Bay Area. Today the company employs 60+ bodyworkers, estheticians, nail technicians, spa concierges, housekeepers, and managers. Ms. Borgman is also principal consultant and seminar leader for Preston Wynne's business-to-business division, which has offered consulting and training services to the spa industry since 1994. Clients of the B2B division have included Hyatt Hotels, Four Seasons, Ritz Carlton, Shangri-La, the Peninsula Group, Treasure Island Resort and Casino, Glen Ivy Hot Springs Spas, East West College of the Healing Arts and Gold's Gym. The author of the consumer title Four Seasons of Inner and Outer Beauty: Spa Rituals for Well-Being, from Random House, Ms. Borgman is also a frequent contributor to spa industry magazines and a highly-rated speaker for trade events such as ISPA, IESC and the American Spa Expo. Her commentary on the spa industry has been featured in USA Today and Time magazine. She is a member of the board of directors for Next Door Solutions, a domestic violence agency in Santa Clara, California, where she works to put the healing and fundraising resources of spas to work in aiding victims of domestic abuse.

Ms. Borgman can be contacted at 408741175030 or pwb@prestonwynne.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.