Editorial Board   Guest Author

Mr. Albarran

Marco Albarran

Managing Director, Remarkable Hospitality, Inc.

Marco Albarran is the founder and president of Remarkable Hospitality, Inc., an international consulting, training and educational firm that specializes in assisting hospitality companies to perform successfully by developing and continuously improving service standards. He also serves as a hospitality instructor and subject matter expert for various universities. Mr. Albarran has over 15 years of experience in the hospitality industry with a focus on service, quality assurance, and education/training. Mr. Albarran's passion for delivering value and quality to his clients and students is a very important aspect of what he believes in, which is simply that, providing elite customer service in a timely manner is the way to create a true loyal base, which in turn, will convert into long lasting relationships and improve bottom lines. Before launching Remarkable Hospitality, Inc., Mr. Albarran was with HVS International, working on national and international consulting projects, including market and feasibility studies for proposed and existing lodging facilities. Prior to this, he was the Academic Program Director for Hospitality Management for Florida Metropolitan University, a subsidiary of Corinthian Colleges, Inc. Mr. Albarran has also worked with various hotel management companies and quality assurance companies, focusing on service analysis, management and consulting. Mr. Albarran was born in Mexico City and moved to Puerto Rico at a young age. He started working in the family real estate business at age 14 (including a restaurant under the portfolio), assisting with various entry-level operational roles. That experience, coupled with having had the opportunity to travel extensively throughout the world, developed an interest in the hospitality and tourism industry, specifically in the service area of the business. This led him to study Hospitality Management at Lynn University in Boca Raton, FL, where Marco earned an MBA with an emphasis in Hospitality Management. He is also fluent in Spanish and Portuguese.

Mr. Albarran can be contacted at 561-542-6326 or malbarran@remarkablehospitality.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.