Editorial Board   

Ms. Olsen

Casey Olsen

Owner, Spa Sources

Spa Sources of Palm Desert California is considered to be the premier health spa consulting firm with over 20 years of Designing, Managing, Equipping, Operating and Marketing spas. Spa Sources owner, Casey Olsen, managed the luxury properties of La Costa Resort and Spa in San Diego, Givenchy, one of the designer spas, the Spa Hotel in Palm Springs and was the National Spa and Marketing Director for the billion dollar company, Sporting Clubs of America. Ms. Olsen has managed staffs of over 140 and pampered movie-industry elite and captains of industry from around the world. While working within the Spa realm, Ms. Olsen provided the owners of these luxury properties a departmental profit ratio of over 50 percent, which is unprecedented in the industry. As one of the industry's foremost health spa consultants, Ms. Olsen provides invaluable guidance to developers planning their luxury resorts that include a health spa facility.

Ms. Olsen can be contacted at 760 341-3311 or spasources@earthlink.net

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.