Editorial Board   Guest Author

Mr. Freeman

Andrew Freeman

President, Andrew Freeman & Company

In November 2005, Andrew Freeman realized a long-time dream by opening Andrew Freeman & Co., a boutique agency specializing in hospitality and lifestyle marketing. Launching his own firm provided him the opportunity to take advantage of his extraordinary career working with some of the finest restaurants, personalities and products in the world and loving nearly every minute of it. Prior to opening AF&Co., Mr. Freeman worked for the prestigious Kimpton Hotels and Restaurants as the Vice President, Public Relations and Strategic Partnerships. He started with the San Francisco-based company a decade ago in the role of Vice President, Restaurant Sales & Marketing. In his ten years with Kimpton, he was responsible for developing and executing all public and media relations activities - including the launch of new properties - for the global brand, the group of 40 hotels and restaurants, as well as for the corporate headquarters. His responsibilities also included strategic planning, outreach, fundraising, relationship development and execution with industry and community partners. Mr. Freeman landed his first job in advertising right out of college and soon advanced to the position of Director of Admissions with the French Culinary Institute, where a passion was born. At FCI, in addition to sales and marketing for the school, he was responsible for launching L'Ecole, the student-run restaurant and while there, he learned what it takes to promote chefs. His success at FCI helped him succeed a position as Director of Marketing for the Russian Tea Room, a New York legend. Here, he launched a successful private dining sales effort and opened a cabaret room that quickly became the toast of the town. Mr. Freeman advanced to Vice President of Public Relations and Marketing for the renowned Rainbow Room and Windows on the World. He oversaw all sales, marketing and press relations for the chefs, the cabaret performers and the restaurants themselves. Andrew was responsible for the launch for of the New Windows on the World in 1997, after the Trade Center bombing in 1992. It was during his work here that he learned about true guest service and the value of the words, "show business." He continued his advance with a gig at MTV as Director of Special Events. Finding himself "the wise old man" at age 28, he realized the glitz and glamour of the MTV youth culture was not his style, but not before he succeeded in planning and pulling off a party for 4,000 people at the launch of MTV Latino in Miami. Mr Freeman knew he was a natural-born salesman and promoter as early as his Bar Mitzvah and went on to graduate from New Jersey's Montclair State College with a degree in marketing. He even paid his way through college by working at a travel agency and performing in just about every community theater musical in the area (name a show and he'll sing the score). Today, he sits on the board of the Anti-Defamation League, and the Richmond Ermet AIDS Foundation. He is a former board member of the San Francisco Convention & Visitors Bureau and continues to sit on the marketing committee. He also maintains active involvement with the Public Relations Society of America and the International Association of Culinary Professionals. Andrew fills his free time with partner Mike and two yorkies (Daisy and Tulip) at their Russian River cabin.

Mr. Freeman can be contacted at 415-781-5700 or andrew@andrewfreemanandco.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.