Editorial Board   Guest Author

Mr. Rosser

Drew Rosser

VP of Business Development, Whiteboard Labs

Drew Rosser joined Whiteboard Labs in March of 2000 then known as Webvertising, to primarily focus on iHotelier CRS sales to hotels. After the sale of iHotelier to TravelCLICK in 2003 Mr. Rosser became the Director of Operations for the iHotelier division of TravelCLICK. Mr. Rosser started his hotel career in Orlando, Florida in 1990 then moved to Atlanta after accepting a position at Holiday Inn's Corporate Flagship Hotel, the Crowne Plaza Ravinia, as the Assistant Guest Relations Manager. He was then promoted to Guest Relations Manager at another Holiday Inn property in the Atlanta area. Mr. Rosser's hotel operational background coupled with his technological experience gives him a unique insight to how a hotel or hotel chain should manage their online presence and electronic distribution. This covers everything from the hotel's Web site, to the booking engine, SEO and best practices in terms of revenue management for a hotel's overall distribution methodology. Working for a technology development firm, Mr. Rosser's experience level also includes product development, Web based application development, Software as a Service (SaaS) business model and new product launch. Mr. Rosser sits on the Board of Directors for Linx Technologies and Force 10. Both are technology based firms dealing with enterprise level systems for the spa and hotel industries.

Mr. Rosser can be contacted at 713-333-9944 or drosser@whiteboardlabs.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.