Editorial Board   

Mr. Kistner

Mike Kistner

President, Chief Executive Officer & Chairman of the Board, Pegasus Solutions

Mike Kistner is the Chairman, President and Chief Executive of Dallas-based Pegasus Solutions, a global leader in providing technology and services to hotels and travel distributors. Mr. Kistner joined Pegasus as Chief Operating Officer from Best Western International, Inc., where he was Chief Information Officer and Senior Vice President of distribution, responsible for worldwide systems development and management. Before joining Best Western, Mr. Kistner was a Senior Vice President at Cendant Corp., where he implemented the largest-ever hotel technology rollout. Previously, Mr. Kistner worked for Super 8 Motels where he was Executive Vice President of operations, heading IT, reservations, corporate travel, guest service, convention planning, corporate and franchise insurance and facilities management. He also was Vice President for management information systems and reservations at HFS Inc. Mr. Kistner holds a bachelor of science degree in accounting and information systems from Northern State University, Aberdeen, S.D. and a master of science degree in information systems from Colorado State University. He is the past Chairman and current member of the e-commerce committee of the American Hotel & Lodging Association. From 2000 to 2005, he served as Chairman of the Open Travel Alliance (OTA) and has been recognized as one of the leading CIOs in the hospitality industry.

Mr. Kistner can be contacted at 480-624-6450 or mike.kistner@pegs.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.