Editorial Board   Guest Author

Ms. Nagy

Jennifer Nagy

President, jlnpr

Jennifer Nagy is a public relations pro with a passion for the travel industry. With more than ten years of executing global hospitality industry media and marketing campaigns, she has strong relationships with trade media and industry experts around the globe.

Ms. Nagy launched JLNPR Inc., a full-service PR and marketing agency that lives and breathes all facets of the travel tech industry - and the only PR agency that works only with travel tech clients.

From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, Ms. Nagy uses her industry knowledge and experience to get clients noticed by media, influencers and potential customers -whenever possible, without the overused, often abused press release.

In April 2018, Ms. Nagy launched a new program, DIY.JLNPR, a division of JLNPR that supports and educates entrepreneurs, start-ups and small businesses on how to more effectively market - and sell - their tech product/service to hotels.

Registration is now open for DIY.JLNPR's first online course, PR That Closes Sales, in which Ms. Nagy empowers hospitality technology vendors by teaching them how to execute their own PR and content marketing campaigns, without the help of an expensive PR agency; students will learn the EXACT strategies that Ms. Nagy uses to boost her own clients' visibility, brand awareness and sales - and get step-by-step instructions on how to execute them. Find out more or pre-register at https://diy.jlnpr.com/.

Ms. Nagy is widely recognized as an expert in hospitality marketing, as evidenced by her columns in leading industry publications, including ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She also writes about entrepreneurship, PR and marketing for The Huffington Post.

Please visit http://www.jlnpr.com for more information.

Ms. Nagy can be contacted at 786-420-1160 or jenn@jlnpr.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.