Editorial Board   Guest Author

Ms. Pope

Megan Pope

Vice President of Marketing, INTELITY

Megan Pope is the Vice President of Marketing for INTELITY, the broadest guest experience and staff management platform in hospitality. She has 15 years of global public relations and marketing experience driving demand and awareness for enterprise technology companies. Ms. Pope excels at building brands from the ground up and developing go-to-market strategies with measurable results and return on interest. She specializes in B2B and B2B2C go-to-market strategies, and her creativity and deep understanding of marketing objectives have brought her great success in developing brands, generating demand, and creating versatile campaigns. 

Ms. Pope has seen great success in building and leading high-performing teams across creative, public relations, content, and digital campaign management, as well as product and event marketing. At INTELITY, Ms. Pope oversees an agile seven-person team that focuses on revenue, brand, and product marketing. She also oversees event management and execution and paid digital strategies.

Prior to INTELITY, Ms. Pope served as the Head of Marketing and Public Relations for Miami-based health and wellness brand, jugofresh, where she successfully led the go-to-market strategy for new products and seasonal launches. She played an integral role in the company's growth through oversight of social media channels and the opening of four stand-alone retail locations and five store-in-store locations. Ms. Pope has also worked for Creative Artists Agency and MTV's Nickelodeon. Originally from Sydney, she has lived in Paris, London, New York, and Miami, and now, Los Angeles. In her free time, she enjoys spending time with friends, checking out new restaurants, and hiking Runyon Canyon.

Please visit http://www.intelity.com for more information.

Ms. Pope can be contacted at +1 310-596-8160 or megan.pope@intelity.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.