Editorial Board   

Mr. Loberg

Rory B. Loberg

President, Loberg Hospitality,

Rory B. Loberg is president of Loberg Hospitality, a consulting organization that specializes in the needs of conference centers, university based hotels, inns and non branded lodging product across the US and Internationally. Loberg was previously President of ARAMARK Harrison Lodging, the largest conference center brand in North America. ARAMARK Harrison Lodging operates more than 50 conference centers, corporate training centers and specialty hotels in educational environments. Loberg was instrumental in significantly growing ARAMARK's Conference Center division. Loberg was previously in regional operations role with Marriott for 18 years most of which was spent in the conference center division.

Mr. Loberg can be contacted at loberghospitality@comcast.net

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.