Editorial Board   Guest Author

Mr. Concannon

Lance Concannon

EMEA Marketing Director, Meltwater Social

Based in London, England, Lance Concannon is the EMEA marketing director for the social media monitoring and management software provider, Meltwater Social.  A key element of his role is advocating the use of social data and analytics to help businesses communicate better with their audiences and identify both the opportunities and potential risks which frequently become first visible in social.

Meltwater Social, formerly Sysomos, was acquired by Media Intelligence provider, Meltwater, in 2018 and the company has now integrated the two platforms to provide users with the ability to analyse their print, digital, broadcast, and social media brand mentions in a single tool.

Prior to joining Meltwater, Mr. Concannon worked as an agency-side PR and communications consultant, and began focusing on social media in 2005, helping global brands understand how best to make use of emerging social technologies. In this early period, he built one of the market's first social media monitoring platforms, Prompt Blog Monitor, which was awarded the Best New Product in the 2007 B2B Marketing Awards.

Mr. Concannon's client experience includes major B2B and B2C organizations such as Accor, Sofitel, BP, IBM, Oracle and Vodafone. During his career in social, he has managed a wide range of campaigns including blogger outreach, influencer marketing, crisis comms, content programs, viral videos and infographics.

Mr. Concannon began his career in technology journalism for some of the world's leading consumer and business tech publishers. He spent a decade charting the rise of technologies such as the home PC, smartphones, the internet, and social media. 

Please visit http://www.meltwater.com for more information.

Mr. Concannon can be contacted at +44 02071837754 or lance.concannon@meltwater.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.