Editorial Board   

Mr. Ely

John Ely

Senior Vice President of Marketing, Signature Worldwide

As Signature Worldwide's Senior Vice President of Marketing, John Ely is responsible for developing, implementing and evaluating strategic marketing and corporate growth plans. He joined Signature in November 2006 with more than 14 years of industrial and consumer marketing experience. Mr. Ely is an accomplished executive in developing and managing corporate launches for products and services while working for such companies as RFG Associates, A Solar Company, Vanner Inc. and Teledyne MEC. With these companies, he held the leadership roles of project manager, vice president of marketing, product development manager, and senior research and design engineer. Most recently, Mr. Ely worked for Crane Plastics as new market development director where he led such initiatives as designing and facilitating market studies, including consumer preferences, client relations and competitive research. His efforts focused on strategic marketing such as market penetration, and product and service positioning. He also helped author and facilitate training programs for Crane^aEURTMs inside and outside sales teams. Mr. Ely has an associate's degree in electrical engineering, a bachelor's in technical management and a master's in marketing and communications. He is a member of the American Marketing Association and Product Development Management Association. Mr. Ely has also served as a marketing professor at Franklin University in Columbus, Ohio, for several years and is certified as a "Teaching at a Distance" (TAD) online educator. Mr. Ely's extensive experience in steering business strategy, marketing, and developing new products is an invaluable asset when delivering programs to clients and helping Signature Worldwide reach its strategic goals.

Mr. Ely can be contacted at 614-766-5101 or johnely@signatureworldwide.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.