Editorial Board   

Ms. Locke

Amy Locke

Director, Interior Design, Hatchett Hospitality

Amy Locke has specialized in interior design for the hospitality industry for almost five years. In her responsibilities as director of interior designer at Hatchett Hospitality, she works with franchisers and franchisees on a wide variety of hotel brands, styles, and themes - from economy to luxury, from resort to business conference, and from traditional to modern. Previous to joining Hatchett Hospitality, she held a position in residential interior design with Ethan Allen Interiors. A native of Atlanta, Ms. Locke earned a bachelor of fine arts degree in interior design at the Art Institute of Atlanta. She is currently completing a degree in feng shui - the ancient Chinese system of aesthetics and decorating that is based on aligning nature, harmony, and good health. She is an allied member of the American Society of Interior Designers (ASID).

Ms. Locke can be contacted at 770-227-5232 or Amy@HatchettHospitality.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.