Editorial Board   Guest Author

Ms. Harrison

Babs S. Harrison

Managing Director, Babs Harrison & Partners

Babs Harrison is managing director of Phoenix-based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

She has worked extensively with resorts in India, Bali, Tanzania, Paris and also in Arizona. A particular focus has been wellness and spas (she wrote the Mii amo spa's Journey of Taste cookbook). She also strives to walk the wellness talk and recommends likewise to all working in the field.

Before pursuing public relations and marketing for hotels and resorts, she covered food and travel for the Dallas Morning News and, earlier in her career, she was on staff at Dallas-Fort Worth Home & Garden Magazine. She also worked as director of communications at Enchantment Group in Arizona.

A hobby has long been reading top publications - Harrison recommends a minimum of a half hour daily - in the hunt for new ideas, new trends, and things to do and places to go. Her regular reading includes travel trades and also the New York Times as well as digital sites such as Well + Good. As she often insists to clients, it may be comfortable to live in a narrowly defined information bubble but that is not the road to prosperity. Think broadly and good things happen.

Don't think she ignores social media, either. She is active on Twitter (@BabsSH) - her account dates back to 2009 and she has posted over 32,000 Tweets. Nowadays she puts more energy into Instagram (@BabsSH) and Facebook and tells all her clients they need to be active on social too. It is 2019.

 


Please visit http://www.babssharrison.com for more information.

Ms. Harrison can be contacted at 602-334-5350 or babs.s.harrison@gmail.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.