Editorial Board   Guest Author

Ms. Palatucci

Gio Palatucci

Director of Social Media Services, Sparkloft Media

Gio Palatucci serves as Director of Social Media Services at Sparkloft Media, a global social media agency. Sparkloft Media has specialized in social media since the inception of the medium, and continues to foster online conversations for clients around the world, through the development and implementation of strategic campaigns on all leading social platforms. At Sparkloft Media she oversees the development and optimization of the agency's core programs and services, including influencer marketing. In more than six years at Sparkloft Media, she has helped develop innovative influencer programs, advising the client services team on the execution of more than 130 influencer trips that have generated 185+ million impressions, 6.8 million engagements and earned numerous industry awards.

Ms. Palatucci's award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, the German National Tourist Office, Crystal Cruises and numerous hotel brands. Her work on South African Tourism's #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

Her experience extends nearly a decade in the travel and tourism industry, beginning at National Geographic Traveler magazine. At Traveler, Ms. Palatucci spearheaded the growth of the magazine's social media audience, managed the award-winning Intelligent Travel blog and was a producer on the successful "Where's Andrew?" Digital Nomad series.

Her early education in sense-of-place storytelling continues to frame the work Ms. Palatucci provides to her clients today. At Sparkloft we believe everything is social. Ms. Palatucci leads her clients to success at the crossroads, where social insights meet compelling narratives.

 Ms. Palatucci has a bachelor's degree from The George Washington University. She currently resides in Washington, D.C., where she leads the local Sparkloft DC team.


Please visit http://www.sparkloftmedia.com for more information.

Ms. Palatucci can be contacted at 503-455-4937 or gio@sparkloftmedia.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.