Editorial Board   Guest Author

Ms. Vaughan

Dianna Vaughan

Global Head & Senior Vice President, All Suites Brands by Hilton

Dianna Vaughan is the global head and senior vice president of the All Suites brands, Hilton's brand category encompassing Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.

In her role, she is responsible for the strategic direction, performance and growth of the more than 1,000 properties that comprise the All Suites brands' footprint, which represent one of the largest portfolios of all-suites inventory in the world.

Most recently, Ms. Vaughan served as the global head and senior vice president of DoubleTree by Hilton. Additionally, Vaughan led the launch and brand strategy behind Hilton's two full-service collection brands: the award-winning Curio Collection by Hilton and newly-launched Tapestry Collection by Hilton.

A 20-year hospitality veteran, Ms. Vaughan has held several leadership positions with the company. At the hotel level, she served within many departments including food and beverage, finance, sales & marketing and general manager. Taking her on-property experience to the corporate level, she took on brand leadership positions, overseeing revenue management, Brand Performance Support, and marketing for the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites by Hilton brands.

Ms. Vaughan has also served in multi-brand leadership roles as vice president of marketing for Hilton's portfolio of brands as well as creating the global Hilton Honors marketing promotions team.

Ms. Vaughan has also worked with Hilton's CEO and CHRO to lead global culture initiatives, including the Diversity & Inclusion and Team Member Resource groups.

Please visit http://www.hilton.com for more information.

Ms. Vaughan can be contacted at +1 901-374-6427 or dianna.vaughan@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.