Editorial Board   Guest Author

Ms. Korczynski

Adrianne Korczynski

Vice President & Creative Director, FRCH Hospitality Studio

As Vice President, and Creative Director of FRCH's Hospitality Studio, Adrianne. Korczynski organizes project teams and leads from a creative standpoint, blending right- and left-brain thinking to create innovative solutions. In addition, Ms. Korczynski focuses on brand development & communication across all disciplines of the firm. Her passion for making sure the brand expression, personality, tone of voice and graphic standards are elevated, consistent and appropriately represented, is evident in the brands she works with.

With over 17 years of industry experience, Ms. Korczynski has worked with leading hospitality brands including Hilton, Marriott, Starwood and Yum! Brands. Having been with FRCH since 2002- her ability to develop long-term relationships with clients and deliver beyond their expectations is a huge part of FRCH's very successful 15+ year history with Hilton. She has worked on a number of design initiatives within the Hilton Portfolio of Brands including the Make It Hampton Brand Program, Perfect Mix Lobby, and HGI's Project Grow refresh. Most recently she led the design team for the Tru by Hilton brand prototype - from conceptual design through documentation. A disruptor in the Midscale category, Tru continues to outpace competitors and Development projections, as well as win Design Awards including BDNY's Gold Key Award in the “Judge's So Cool” category.

Ms. Korczynski has been published in leading hospitality publications including Boutique Design and Hotel Business. She received her degrees in Architecture (BArch), and Graphic Communications (Masters of Design) from the University of Cincinnati.


Please visit http://www.frch.com for more information.

Ms. Korczynski can be contacted at 513-241-3000 or akorczynski@frch.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.