Editorial Board   Guest Author

Ms. Korczynski

Adrianne Korczynski

Vice President & Creative Director, FRCH Hospitality Studio

As Vice President, and Creative Director of FRCH's Hospitality Studio, Adrianne. Korczynski organizes project teams and leads from a creative standpoint, blending right- and left-brain thinking to create innovative solutions. In addition, Ms. Korczynski focuses on brand development & communication across all disciplines of the firm. Her passion for making sure the brand expression, personality, tone of voice and graphic standards are elevated, consistent and appropriately represented, is evident in the brands she works with.

With over 17 years of industry experience, Ms. Korczynski has worked with leading hospitality brands including Hilton, Marriott, Starwood and Yum! Brands. Having been with FRCH since 2002- her ability to develop long-term relationships with clients and deliver beyond their expectations is a huge part of FRCH's very successful 15+ year history with Hilton.

Ms. Korczynski has worked on a number of design initiatives within the Hilton Portfolio of Brands including the Make It Hampton Brand Program, Perfect Mix Lobby, and HGI's Project Grow refresh. Most recently she led the design team for the Tru by Hilton brand prototype - from conceptual design through documentation. A disruptor in the Midscale category, Tru continues to outpace competitors and Development projections, as well as win Design Awards including BDNY's Gold Key Award in the “Judge's So Cool” category.

Ms. Korczynski has been published in leading hospitality publications including Boutique Design and Hotel Business. She received her degrees in Architecture (BArch), and Graphic Communications (Masters of Design) from the University of Cincinnati.

Please visit http://www.frch.com for more information.

Ms. Korczynski can be contacted at 513-241-3000 or akorczynski@frch.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.