Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. She's also held in-house positions with an esteemed ownership group.

From understanding the psychology of how someone uses intimate spaces such as guestrooms to dissecting the best ways to foster larger-scale gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy. Her early background in studio art and photography gives her an eye for framing up dynamic experiential designs. An important success metric? Balance. Form and function are equals in Ms. Kreyling's eye—beauty must be durable, and spaces should be intuitive enough for guests to navigate with confidence without losing the unexpected touches that make people want to explore and discover.

To her, design is a team sport that's best played when lots of perspectives and personalities can collide under one strong desire to give guests genuine “wow” moments. How she does it? Eager to listen to a vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, eager to leverage untapped potential by examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. She's relied upon to translate the brand ethos to physical spaces in a holistic manner to not only delight guests but also boost hoteliers' bottom line.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at 804-343-1010 or akreyling@baskervill.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.