Editorial Board   Guest Author

Mr. Perez

Julio Perez

Executive Vice-President, Bahia Principe Hotels & Resorts

As Executive Vice-President, Julio Perez leads the Sales and E-Commerce departments of Bahia Principe Hotels & Resorts. In his role, he not only oversees initiatives that include worldwide sales policies and global sales strategies, but also ensures the coordination and motivation of all fields involving the brand's commercial practice.

Mr. Perez serves as the link between the operational departments of the company and the sales department, as well as other key departments such as Finance and Business Administration. Bahia Principe Hotels & Resorts is one of the key components of Grupo Piñero, and as Executive Vice-President, Mr. Perez is responsible for forming liaisons with other companies in the conglomerate, such as Soltour and Coming 2, as well as taking charge of developing new projects within Bahia Principe Hotels & Resorts, such as vacation rentals and branded loyalty programs.

Bahia Principe made the greatest contribution to the group's sales in 2017, accounting for 72 percent of the total. The brand attributed the figure, a 6.5 percent increase from 2016, to an 82 percent average occupancy rate throughout the year at 24 properties in Dominican Republic, Mexico, Jamaica and Spain, with more than 13,000 rooms.

Previously, Mr. Perez served as the General Manager in the Balearic Islands, Spain for Levantina & Associates for five years until he was offered his current position in the year 2014. With Levantina, a world leader in the supply of natural stone for large-scale hotels and other projects, he was responsible for the Balearic Islands, Tenerife (Spain) and the Caribbean region.

Mr. Perez holds a B.A. in Business Administration from Know How Business College University of Wales and a Master's in Marketing and Commercial Strategy. He is currently based out of Palma de Mallorca, Spain, where Bahia Principe Hotel & Resorts is headquartered.


Please visit http://www.bahia-principe.com for more information.

Mr. Perez can be contacted at +34 971 787000 or jperez@bahia-principe.com

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences.  Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha,  kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns  creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.