Editorial Board   Guest Author

Mr. Perez

Julio Perez

Executive Vice-President, Bahia Principe Hotels & Resorts

As Executive Vice-President, Julio Perez leads the Sales and E-Commerce departments of Bahia Principe Hotels & Resorts. In his role, he not only oversees initiatives that include worldwide sales policies and global sales strategies, but also ensures the coordination and motivation of all fields involving the brand's commercial practice.

Mr. Perez serves as the link between the operational departments of the company and the sales department, as well as other key departments such as Finance and Business Administration. Bahia Principe Hotels & Resorts is one of the key components of Grupo Piñero, and as Executive Vice-President, Mr. Perez is responsible for forming liaisons with other companies in the conglomerate, such as Soltour and Coming 2, as well as taking charge of developing new projects within Bahia Principe Hotels & Resorts, such as vacation rentals and branded loyalty programs.

Bahia Principe made the greatest contribution to the group's sales in 2017, accounting for 72 percent of the total. The brand attributed the figure, a 6.5 percent increase from 2016, to an 82 percent average occupancy rate throughout the year at 24 properties in Dominican Republic, Mexico, Jamaica and Spain, with more than 13,000 rooms.

Previously, Mr. Perez served as the General Manager in the Balearic Islands, Spain for Levantina & Associates for five years until he was offered his current position in the year 2014. With Levantina, a world leader in the supply of natural stone for large-scale hotels and other projects, he was responsible for the Balearic Islands, Tenerife (Spain) and the Caribbean region.

Mr. Perez holds a B.A. in Business Administration from Know How Business College University of Wales and a Master's in Marketing and Commercial Strategy. He is currently based out of Palma de Mallorca, Spain, where Bahia Principe Hotel & Resorts is headquartered.


Please visit http://www.bahia-principe.com for more information.

Mr. Perez can be contacted at +34 971 787000 or jperez@bahia-principe.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.