Editorial Board   Guest Author

Ms. Griffin

Nancy Griffin

Founder, Contento Marketing

Nancy Griffin is a recognized leader in the spa industry. Known as a trendsetter in spa and wellness for more than 20 years, Ms. Griffin completed Graduate Management studies at the prestigious Cornell University School of Hotel Administration, where she performed research for the International Spa Association. After graduating in 1995, she founded her first marketing firm, The Wellness Resource.

Ms. Griffin's specialty is the creation of marketing and networking platforms that bring together the fragmented spa industry. In 2000, she founded SpaTrade.com—the spa first online community. In 2007, she founded SpaExec, boutique regional trade events for spa executives. Questex Media Group acquired SpaTrade and SpaExec in August 2008. Ms. Griffin continued on as Executive Director of SpaTrade and SpaExec for 2 years. During that time she also directed the educational programs for the International Esthetics, Cosmetics & Spa Conferences (IECSC). She currently manages the annual ISPA Media event in New York City, curating sponsors, journalists and influencers in travel, spa and beauty.

In October 2010, Ms. Griffin founded her current marketing and PR consulting firm, Contento Marketing. Contento has been helping brands successfully penetrate the spa market through creative marketing, PR and sales strategies. Uncovering an unmet need for retail support in spas, Contento has partnered with long-time client TouchAmerica on a new venture—BESPOKE Artful Retail Display Solutions.

A sought-after speaker, Ms. Griffin has spoken at dozens of industry events, including the ISPA Conference, Luxury Travel Expo, Professional Spa London and Cosmoprof Bologna.


Please visit http:\\www.contentomarketing.com for more information.

Ms. Griffin can be contacted at 415-987-0012 or nancy@contentomarketing.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.