Editorial Board   Guest Author

Ms. Bressler

Hillary Bressler

Fractional Digital CMO, PinchHit Partners

Hillary Bressler is a travel and hospitality digital marketing expert with 20 years solely focused on digital marketing.

Ms. Bressler is the quintessential "Digital Marketing Swiss Army knife" - she has the tools, skills, and experience to improve any organization's market position. She has been marketing and selling online since 1994 and has more than twenty years of digital marketing experience, including seventeen years at as CEO of .Com Marketing, a top interactive ad agency in the U.S.

Ms. Bressler has a track record in spotting industry trends and capitalizing on them before the competition. She continues to be an innovator and has a keen eye for marketing practices that are sure fire winners. An example: she led major brands to become the first advertiser on LinkedIn and Facebook and launched aggressive ad on Google Ad Words in 2001. Her greatest strengths are in online sales conversion, lead generation systems, integrating technology and operations, and a generator of new ideas.

Ms. Bressler is a graduate of the Grady School of Journalism at the University of Georgia receiving her bachelors in advertising. Her experience at UGA provided an opportunity to study in France.

Ms. Bressler currently serves on the board of Full Sail University as digital advisor integrating digital curriculum into entertainment, arts and technology into bachelor and master degrees. Most recently she acts as the Digital Advisor to FounderMark, which has built a focused portfolio of early-stage mobile properties and apps.

Ms. Bressler's agency, .Com Marketing was successfully acquired in 2014 by Edgecore which was later acquired by Mindstream Media.  She currently acts as a fractional CMO for PinchHit Partners where she pinch hits for travel companies that are seeking CMO executive leadership and marketing.

Please visit http://www.Http://happytraveler.com for more information.

Ms. Bressler can be contacted at +1 321-356-4769 or hillarybressler@gmail.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.