Editorial Board   Guest Author

Ms. Arisandi

Fifi Arisandi

General Marketing Manager, Smart Walkie Talkie, Pte, Ltd.

Fifi Arisandi is the General Marketing Manager of the award-winning telecommunication startup, Smart Walkie Talkie, Pte. Ltd., where she oversees the whole gamut of activities related to the leads generation for the company's products. Smart Walkie focuses on building communication apps, which are specificly designed for professional use. One of the apps is VoicePing, which is a walkie-talkie app that works on both Android and iOS. It also has a Desktop version which makes it even more suitable for use in industries that require instant communication continuously between the in-office and on-field staffs.

Before her current position, Ms. Arisandi worked as a marketing professional in various industries for seven years, during which time she gained a vast experience in product/brand management as well as strategic marketing. After some time working in office jobs, she made a major move in her career by working remotely for tech companies. Working in a different industry and on varied platforms has challenged her to get out of her comfort zone. Thus, she committed to learning new subjects, such as online marketing and programming to upgrade her skills and knowledge outside her previous marketing experiences. Moreover, Ms. Arisandi always looks for ways to do things differently and is constantly on the lookout for new things to explore and learn.

Her philosophy is, “When your heart is willing, you will find a thousand ways. When your heart is unwilling, you will find a thousand excuses.” Please visit http://www.voicepingapp.com/ for more information on the project she is currently involved in. 

Please visit http://www.smartwalkietalkie.com for more information.

Ms. Arisandi can be contacted at 656-708-9391 or fifi@smartwalkietalkie.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.