Editorial Board   

Ms. Pingel

Cheryle Pingel

Co-Founder and Chairman, Range Online Media

Specializing in Internet advertising and research marketing, Cheryle Pingel is the co-founder and chairman of Range Online Media. She and fellow co-founder Misty Locke successfully took Range Online Media from concept to one of the online industry's leading search marketing agencies. Cheryle has fifteen years of experience in marketing, retail, small business management, and online services. Today she directs online marketing campaigns for industry-leading online travel services and retailers such as CompUSA, Wyndham International, and other Fortune 1000 companies. Cheryle also has experience as a freelance writer, publishing articles in major magazines, including Working Woman, Self, Glamour, and Family Travel. An internationally recognized expert in the Internet marketing industry, Cheryle is a regular speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. She has written a number of articles on online search marketing for media and advertising publications. Cheryle is a graduate of Texas Tech University, where she received a BA in Journalism.

Ms. Pingel can be contacted at 817-509-0342 or cpingel@rangeonlinemedia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.