Editorial Board   Guest Author

Ms. Blaney

Wendy Blaney

Chief Sales Officer, Atlantis Paradise Island Resort

Wendy Blaney has more than 25 years of experience in the sales and hospitality industry and holds the position of Chief Sales Officer for Atlantis, Paradise Island resort in The Bahamas. Most recently, she served as Director, In Market East & Atlantic City for Caesars Entertainment where she managed a team of 25 regional and national sales managers. Her responsibilities included building and managing Caesars Entertainment's eastern division in-market sales efforts in Las Vegas and Atlantic City while setting goals, forecasting revenue, developing sales strategies, negotiating and closing business to achieve the company's financial goals. Prior to this position, she worked for Wyndham Worldwide for several years in their Enterprise Travel Services and Strategic Development Sourcing. At Atlantis, Ms. Blaney is responsible for developing, overseeing, and setting strategic direction and revenue generation for the resort's group, wedding, special events and leisure sales teams in addition to direct oversight of the revenue management, distribution and Atlantis Paradise Vacation (APV) call center teams. Her primary responsibility is to generate and maximize revenue for Atlantis through successful sales programs, analytics and yield management while setting goals to achieve revenue targets. In addition, Ms. Blaney is responsible for employee development, workforce planning, recruiting and retaining top talent in the sales, revenue management and call center environments. She works alongside the executive leadership team in managing the sales aspects of the resort in order to continue propelling Atlantis' status as the top travel destination where fun, education, culture and purpose all come together.

Please visit http://www.atlantisparadise.com for more information.

Ms. Blaney can be contacted at 754-399-5570 or wendy.blaney@atlantisparadise.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.