Editorial Board   Guest Author

Ms. Martin

Whitney Martin

Founder, ProActive Consulting

As a measurement strategist, Whitney Martin's passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Ms. Martin has a Master's Degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies. In 2003 Ms. Martin founded ProActive Consulting, which specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations. Using valid and reliable assessment and survey tools, the firm provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization's bottom line. ProActive partners with clients of all sizes and across industries—to date they have worked with organizations ranging from the NFL to offshore oil rigs, and from multi-national healthcare systems to boutique photography studios. In 2014, Ms. Martin was a highly rated speaker at the National SHRM conference. Her session was entitled “IQ? EQ? 4-Q? What Every HR Pro Should Know about Hiring Assessments” (she has also authored a white paper by the same name). The Harvard Business Review subsequently recruited her to write an article on “The Problem with Using Personality Tests for Hiring” (Aug 27, 2014). And, TD Magazine featured her article “Putting Talen to the Test” in April, 2016. Ms. Martin is also a contributing author of several Anthologies, including What's Next in Human Resources (2015), Hope for Leaders Unabridged (2015), and The Evolution of Human Resources (2016). Ms. Martin is a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC). In addition to conducting custom employee and customer surveys, she works with organizations to help them systematically identify what they could be measuring in job candidates that will have a positive impact on the metrics that matter most to the business. Ms. Martin resides in Louisville, KY

Please visit http://www.consultproactive.com for more information.

Ms. Martin can be contacted at 336-202-2385 or whitney@consultproactive.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.