Editorial Board   Guest Author

Ms. Miller

Stephanie Miller

Social Media Manager, Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at Madigan Pratt & Associates Digital & Advertising, located in Williamsburg, VA. Madigan Pratt & Associates is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller manages marketing communications and social media efforts for many of the agency's growing list of clients. MP&A is the driving force for some of the Caribbean's top resorts in acquiring and retaining profitable guests using its successful integrated Customer Relationship Marketing approach. Ms. Miller remotely develops and monitors content on seven social media channels for resort clients. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica), Nisbet Plantation (Nevis) and Young Island (St. Vincent & The Grenadines). She is certified in Social Marketing (Hootsuite). She recently received an advanced certificate in Revenue Management, including certification in Email Marketing & Social Media Strategies from Ecole Hotelière de Lausanne, recognized as the world's top hospitality school. Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney's parks & lodging line of business at the flagship Orlando, FL location. Ms. Miller received a bachelor's degree in public relations from Auburn University. She is currently pursuing her MBA from Temple University with a concentration in marketing.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.