Editorial Board   Guest Author

Mr. Ezra

Aron Ezra

CEO, OfferCraft

Aron Ezra is the successful founder of two tech companies, and has a track record of pushing clients and even entire industries toward new technologies. He is an active member of the Las Vegas and San Francisco innovation ecosystems, a Princeton-educated mentor to other entrepreneurs, a board member of many startups, and a prodigious generator of ideas. Aron has been named one of the Most Intriguing People in Las Vegas and one of the Top 10 Rising Business Leaders in the city. Aron's first company, MacroView Labs (where he was the founder and CEO), was one of the first mobile app development companies in the world. MacroView's apps were eventually used by millions of patrons at hundreds of businesses around the world. Aron and his team pioneered many techniques that are now industry standard, such as geofencing, contextual push notifications and in-app social games. MacroView was acquired in 2011 for eight figures by Bally Technologies, now Scientific Games. Aron's next venture, OfferCraft, was inspired by a question: "What if we made the unpleasant parts of an organization more fun?" He wondered: What if we made it fun to stand in a checkout line? Or get a physical? Or open a marketing email? Or go to work? Would employees perform better? Would customers spend more? So he hired a mix of top behavioral economists, psychologists, engineers and game developers. Then the team built software that could infuse playful game elements into marketing, HR, operations, finance — basically every department. The results were remarkable. This seemingly simple KPI — enjoyability — has an immense impact on revenues, customer churn, employee turnover, and much more. Today Mr. Ezra is CEO of OfferCraft, and the company has clients in the US, Canada, South Africa and Australia.

Please visit htttp://www.OfferCraft.com for more information.

Mr. Ezra can be contacted at 310-403-3082 or aezra@offercraft.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.