Editorial Board   Guest Author

Ms. Hilliard

Tyra Hilliard

Attorney, Tyra Hilliard, Esq.

Tyra Hilliard is an attorney, professor, and speaker. Her law practice focuses primarily on the relationship between hotels and meeting and event groups including group sales agreements, liability issues, intellectual property, and related issues. Before becoming an attorney, Ms. Hilliard held management roles in hotels, travel, meetings and events, and catering. It was this diverse base of experience that launched both her law and academic careers. A firm believer in walking a mile in someone else's shoes, Ms. Hilliard is able to understand and commiserate with clients and students alike because she's been there. Serving on the faculty of the College of Coastal Georgia, Ms. Hilliard teaches courses in business and hospitality, including Hospitality & Entertainment Law, Hospitality Crisis Management, and Event Management. The co-author of a book on Event Project Management, Ms. Hilliard is also published and widely quoted on legal and crisis management issues in academic and industry publications. She is a guest blogger for the Meeting Professionals International/Plan Your Meetings blog. She has an active social media life (@DrMs. Hilliard) where she posts articles and resources related to crisis management and law in hospitality, meetings, and events (and things about her son). Ms. Hilliard has been honored for professional achievement as an Educator by the Professional Convention Management Association and received national recognition for her contributions to best practices initiatives with the Convention Industry Council and Meeting Professionals International. She is one of only two people in the world to have earned a PhD in Hospitality and the Certified Meeting Professional (CMP) designation as well as being a practicing attorney.

Please visit http://www.tyrahilliard.com for more information.

Ms. Hilliard can be contacted at 912-506-8708 or tyra.hilliard@gmail.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.