Editorial Board   Guest Author

Ms. Segerberg

Jane Segerberg

Founder & President, Segerberg Spa Consulting, LLC

Jane Segerberg is founder and president of Segerberg Spa Consulting, LLC. Her commitment to excellence is the foundation of a distinguished, 30-year career of achievement and leadership in the inter-related disciplines of the wellness, hospitality and spa industries. With 18 years of Five-Star resort experience and 11 years in the spa design and consulting business, Ms. Segerberg is recognized as an eminent authority on spa operations and business strategies. As President of SSC, Ms. Segerberg directs all aspects of the firm's consulting services including concept and facility design, operations and program development, staffing and training, marketing, facility openings and spa management. She worked with Sea Island Company, Sea Island, Georgia for eight years before opening the Sea Island Spa and managing its operations for an additional ten years. Under her leadership and innovative programming and business acumen, Sea Island Spa was the first spa chosen by Travel & Leisure magazine as The Best Spa in North America, as well as receiving numerous other awards. Sea Island Spa remains on the Travel & Leisure lists of top resort spas. As an esteemed consultant, Ms. Segerberg has provided design and operations expertise to a broad array of spa and resort projects, traveling extensively to spas worldwide and developing a broad knowledge and understanding of the international spa industry. Ms. Segerberg recently served three elected terms as Chairman of the International Spa Association and continues to serve on the Past Chairman's Council and the Leadership Development Task Force. She is the recipient of the prestigious ISPA Dedicated Contributor Award and is credited with the tremendous growth of ISPA. The largest spa industry trade association, ISPA has grown to be a global organization with over 3,200 members representing 86 countries. Members include spa owners, directors and service providers. Ms. Segerberg was recently recognized by American Spa Magazine as one of four top spa consultants as voted by the magazine's Professional's Choice Awards in which readers-who are the top decision makers at resort and destination spas, day spas and medical spas-vote for their favorites in the industry. The Awards have become the standard for recognizing spa industry leaders. As a highly sought-after consultant and lecturer, Ms. Segerberg has spoken internationally to various organizations and has been featured in radio, television and internet interviews including Fox TV, National Public Radio, and WebMD. As a leading authority on spa trends and programming, Ms. Segerberg has been widely quoted in key publications such as WorldTravel & Tourism Development, The Wall Street Journal, New York Times, Allure, American Spa, Businessweek.com, ABC News.com, Resort & Recreation and Hotel Executive Magazine. She holds a Bachelors degree in Health and Physical Education from Heidelberg University. She is certified by The American College of Sports Medicine, Cooper Aerobics Research Institute, American Council on Exercise and has appeared in Who's Who in American Women.

Ms. Segerberg can be contacted at 912-222-1518 or janesegerberg@yahoo.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.