Editorial Board   Guest Author

Mr. Bailey

Jonathan Bailey

Founder, i.d.e.a.

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm's attention on its brand partners - present, past and future. Mr. Bailey brings to brands an unusual integrated perspective earned by working in both the public relations and advertising disciplines. As an early pioneer in integration, Mr. Bailey saw clarity in breaking down barriers between marketing functions, and instead focused on how one strategic brand idea can succeed across multiple platforms. Brands such as KSL Resorts, Caesars Entertainment, Marriott Hotels, Visit Newport Beach, and the Santa Catalina Island Company have all benefited from Mr. Bailey's cross-platform brand focus. Over the years, Mr. Bailey has received more than 100 top honors for outstanding creative work from various advertising, public relations and communications organizations and industry groups. He is chairman of TAAN Global, the independent marketing agency network, as has served as guest instructor at the University of California at San Diego, University of San Diego and San Diego State University. A graduate of the University of California at Berkeley, Mr. Bailey earned a bachelor's degree in mass communication with an emphasis in journalism. He past chairman and currently serves on the board of SDX (formerly San Diego Ad Club), and is past president of the Public Relations Society of America, San Diego Chapter. Mr. Bailey was appointed by Mayor Kevin Faulconer as a San Diego City Commissioner for Arts and Culture, and sits on the boards of the Balboa Park Conservancy and the Balboa Park Trust. In addition to his normal workday, Mr. Bailey nurtures and expresses his creativity as a travel writer for San Diego Magazine, Hilton Mom Voyage and The Jet Set Family, among others.

Please visit http://www.theideabrand.com for more information.

Mr. Bailey can be contacted at 619-295-8232 or jonb@theideabrand.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.