Editorial Board   Guest Author

Mr. Friedman

Peter Friedman

CEO and Chairman, LiveWorld

Peter Friedman is the CEO and Chairman of LiveWorld, and the author of The CMO's Social Media Handbook: A Step-by-Step Guide For Leading Marketing Teams in the Social Media World, from which this article was excerpted. Connect with him @PeterFriedman. Peter Friedman is a social media expert and veteran marketing professional. Over the span of 30 years, Peter has provided global brandswith strategic social media counsel and developed hundreds of socialmedia programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINICooper Members Lounge; Unilever Dove Campaign For Real Beauty; HBO's character-driven website community; the American ExpressMembers Project, and Facebook and Twitter programs for one of the world's largest retailers. In 1997 Peter founded the social content marketing company LiveWorld and secured more than $100 million in private funding. He then led the company to its IPO in 1999, added hundreds of employees, and maintained course through multiple market crashes, recessions, and resurgences. Prior to founding LiveWorld, Peter served as vice president and general manager of the Internet Services Division at Apple Inc. where he oversaw the creation and management of social media services for AppleLink™, eWorld ™, AOL, and Salon. During his 12-year tenure with Apple, Peter also managed its Business Systems Marketing and product line management within the Macintosh division. Peter's insights on the social media space can be found on many blogs and media outlets across the web including The Huffington Post and Social Media Monthly. He is also the author of “The CMO's Social Media Handbook, A Step By Step Guide For Leading Marketing Teamsin the Social Media World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships Peter Friedman earned his MBA from The Harvard World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships. Peter Friedman earned his MBA from The Harvard Business School and bachelor's degree in American History from Brown University.

Please visit www.liveworld.com for more information.

Mr. Friedman can be contacted at 1-800-301-9507 or hello@liveworld.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.