Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Eric Mower & Associates

Mary Gendron is a brand communications specialist whose journalism education and early experience in trade magazine publishing set the stage for a stellar career in public relations. Her broad industry experience has included in-depth focus in hospitality, spa, travel, tourism, real estate and luxury lifestyle clients worldwide. Past and current clients include Four Seasons Hotels and Resorts, Capella Hotels & Resorts, KSL Resorts, Starwood, Singapore Airlines, Celebrity Cruises, St. Lucia, International Spa Association (ISPA) and International Association of Conference Centers.

    Ms. Gendron was a longtime co-owner of Middleton & Gendron Brand Communications which combined with Mower in late 2014. Mower is a leading independent advertising, marketing, and public relations agency whose Midtown Manhattan location, which Ms. Gendron leads, is one of nine offices which operate as one with a shared bottom line. Together, they provide clients across many industries with a full range of marketing services guided by the agency's Brand as Friend® philosophy. Brand As Friend is grounded in nine scientifically proven drivers of friendship and is designed to foster and strengthen the bond between a brand and its constituents. The agency has won countless awards based on work for a wide range of clients.

    Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award in Public Relations from Hospitality Sales & Marketing Association International. She was a founding board member of ISPA and of Washington Spa Alliance. She also served on the board of New York Spa Alliance and has been a delegate to the Global Wellness Summit.

    Please visit https://www.mower.com/travel-and-tourism/ for more information.

    Ms. Gendron can be contacted at 212-980-9065 or mgendron@mower.com

    Coming up in May 2019...

    Eco-Friendly Practices: Corporate Social Responsibility

    The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.