Editorial Board   Guest Author

Mr. Puczko

Laszlo Puczko

Director of Industry Intelligence, Resources for Leisure Assets

Laszlo Puczko is the Group Managing Partner at RLA Resource for Leisure Assets. Mr. Puzcko has worked as a travel and tourism expert in the health, wellness, medical services and spa arena for over 20 years. Mr. Puczko founded The Tourism Observatory for Health, Wellness and Spa (2012), which serves as global intelligence for the health travel industry. Mr. Puczko has participated in more than a hundred projects in various fields: research, planning, product development, experience mapping and design, impact assessment and marketing. Mr. Puczko was the lead for the first ever Health Tourism Study for the UN World Tourism Organisation & European Travel Commission (out in Q3 2015). He was a lead consultant on the “Medical Tourism and Wellness Tourism: Where do Spas Fit?” study for the Global Spa Summit. Over the past years, Mr. Puczko has honed his expertise in product development, experience mapping and design, impact assessment and marketing. He graduated as an economist specialized in tourism in Budapest (Hungary) and following his interests in culture, arts and experiences, he also graduated from Art & Design Management of the Hungarian University of Applied Arts. Supporting his academic rigor in business and teaching Mr. Puczko completed his PhD in 2000. Mr. Puczko has become a Certified Management Consultant (CMC) in 2003. Between 2006 and 2014 he was the president of the Association of Tourism Consultants (Hungary) and was manager at KPMG Travel, Leisure and Tourism (Europe and Middle-East EA) between 2001 and 2004. Mr. Puczko is an internationally known and acknowledged expert. Mr. Puczko is a frequent presenter at international professional and academic conferences addressing such topics as performance benchmarks, competitive product development, the role of travel in well being and product conceptualization. Mr. Puczko is a trainer of marketing and product development at both location and destination levels. He is the (co-)author of numerous specialized books (e.g.: Health, Tourism and Hospitality: Spas, Wellness and Medical Travel or The Impacts of Tourism) and articles in professional journals.

Please visit www.resourcesforleisureassets.com for more information.

Mr. Puczko can be contacted at 43-1-7172-8445 or laszlo@resourcesforleisureassets.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.