Editorial Board   Guest Author

Dr. Singer

Judy Singer

President & Co-Owner, Health Fitness Dynamics, Inc.

Judith L. Singer, Ed.D., ISHC, is the President, Co-Owner & Founder of Pompano Beach, Florida-based Health Fitness Dynamics, Inc. (HFD/HFD Spa). HFD is an internationally recognized and respected full-service spa consulting company that specializes in the planning, marketing and management support services of spas for fine hotels and resorts, day spas and mixed-use developments. In addition to being the consulting company to almost US$800 million of global spa ventures, HFD has been actively involved in conducting economic and consumer spa research and establishing industry benchmarks. HFD is unique in terms of its focus on creating spas that are viable business ventures. Since its inception in 1983, HFD has been the consulting firm to such renowned projects as The Omni Mount Washington Resort, The Umstead, The Allison, Monte-Carlo Bay Hotel & Resort, Banyan Tree Mayakoba, Rosewood Mayakoba, Canyon Ranch in the Berkshires, Little Dix Bay, Four Seasons Hulalai, Four Season Biltmore, Four Seasons New York, Miraval, Malliouhana, Cranwell, Pinehurst, The Homestead, The Greenbrier, Bacara, Silverado, and agua at the Delano and The Sanderson. In HFD's 30 plus years as an international spa consulting/advisory company, its focus has always been on how to help investors, developers and operators create and operate marketable and profitable spas that are stand-alone businesses as well as assets to their "core" business of maximizing the hospitality and real estate venture. Dr. Singer is the past chairperson for The International Society of Hospitality Consultants (www.ISHC.com) and was on the ISPA Committee for the inaugural edition of the Uniform System of Financial Reporting for Spas. Dr. Singer speaks at numerous international hotel and investment conferences and is a guest lecturer at several hospitality schools.

Dr. Singer can be contacted at 954-942-0049 or judysinger@hfdspa.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.