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Wednesday January 27, 2021
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HOTEL BUSINESS REVIEW
Best Practices in Hotel Management & Operations
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The Importance of Coffee Education for Your Hotel Staff
By Michael Klong, CEO, Tradecraft
Coffee relates to various parts of the hotel experience including breakfast. Guests base their overall experience of their stay at your hotel in part by the quality of your coffee and coffee service. The way to make sure that the coffee you serve at your hotel consistently tastes good (and tastes good every single time) is to educate your hotel staff about coffee. In this article, I will go into the details on why coffee education is so important for your hotel staff.
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DAILY HEADLINES - Wednesday Jan 27, 2021
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ARCHIVES
More from our online Library Archives...
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Hotel Mobile: Closing the Technological Gap
By Katerina Berezina, Assistant Professor Department of Nutrition & Hospitality Management, University of Mississippi
Some customers are digital natives, inclined to do everything on their phones, including their interactions with hotels, e.g., selecting a hotel, booking a room, setting up their customer account, texting the hotel before arrival, and using their smartphone as a key. However, there is also a group of consumers who would choose a hotel based on a billboard advertising or a printed catalog, who would call the hotel to make a reservation, and would ask to cut a key for them upon arrival. Therefore, hotels need to manage their efforts of technology adoption in such a way to serve the whole spectrum of customer groups.
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The Increasingly Important Role of Data Analytics Beyond Customer Engagement
By Barbara Krzywoszanski, Senior Product Manager - Systems, dormakaba
The intelligent use of 'big data' is essential to any growing business. The way data is analyzed and leveraged is unique to each operation. Big data refers to informational data sets that identify patterns, trends, and can be used as an element for operational predictions and forecasts. It is made up of volume, velocity and variety. Volume is the abundance of data. Velocity is the continuous accumulation of data. Variety is the combination of data sources that often reveal 'I didn't know that' moments when merged in analysis. Most hotels use big data to optimize how they market to and engage guests. However, forward looking hotel operators also use data analytics to create more efficient and profitable businesses.
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